President Barack Obama was the most followed person on Twitter, with a total of over 131 million followers. Additionally, men made up 56.4 percent of Twitter’s audience.Īs of April 2022, former U.S. Twitter finds popularity amongst those aged 25 to 34 years, with this age group accounting for 38.5 percent of the social platform’s worldwide user base in 2021. Although the micro-blogging platform is popular, its audience size does not compare with social media giants such as Facebook, YouTube, and WhatsApp – all of which have over 2 billion monthly active users. dollars as of February 2022.Īs of the second quarter of 2022, Twitter had 237.8 million monetizable daily active users (mDAU), indicating steady growth in users in recent years. Twitter went public in November 2013 and is ranked as one of the largest internet companies in the United States with a market capitalization of 28.93 billion U.S. Overall, the majority of Twitter’s revenues were generated via advertising, with a small portion being generated through data licensing. dollars and the company incurred a net loss of 221 million U.S. In 2021, Twitter’s revenue amounted to over 5 billion U.S. In addition, it is expected that the company's workforce will undergo significant adjustments. Musk announced that consumers will now have the option of becoming verified members for eight U.S.
#Jqbx daily active users verification
Twitter’s blue tick verification was originally free and reserved for high-profile individuals, allowing users to recognize trustworthy sources. The changing of the Twitter Blue feature was one of Musk’s first modifications as the company’s new CEO. Musk previously stated his views that the platform does not support the principles of freedom of speech, and looks to make alterations, such as changes to current regulations, open-source algorithms, and the eradication of fake accounts. dollars and came after he initially agreeing to purchase Twitter following a shock bid in April 2022.
The acquisition cost Musk a total of 44 billion U.S. You can of course do this in a single query, but this helps understand the structure better.On October 27th, 2022, tech billionaire and prolific Twitter user Elon Musk bought the company and appointed himself CEO. WINDOW w AS (ORDER BY d."date") ORDER BY d."date" LEFT OUTER JOIN vw_activity a2 ON d."date" = (a2."date" + INTERVAL '30 days')::date LEFT OUTER JOIN vw_activity a ON d."date" = a."date" Generate_series(''::date, CURRENT_DATE, '1 day'::interval) d , d."date", a."activated", a2."churned", a."resurrected" FROM You can do without it too, but you might skip days in your dataset.
#Jqbx daily active users series
I've included a date series in order to ensure that all days are present in your dataset. You need to join the vw_activity twice, since the second one is joined to the day when the user becomes inactive (i.e.
Then do a daily aggregate of the same: CREATE OR REPLACE VIEW "vw_activity" ASĪnd finally calculate running totals of active MAUs by calculating the cumulative sums over the columns. This creates boolean values per user per day when they become active, when they churn and when they re-activate. WINDOW w AS (PARTITION BY "user_id" ORDER BY "date") WHEN "date" - LAG("date") OVER w 1 THEN true WHEN LAG("date") OVER w IS NULL THEN false WHEN LEAD("date") OVER w - "date" > 30 THEN true WHEN LEAD("date") OVER w IS NULL THEN true , CASE WHEN LAG("date") OVER w IS NULL THEN true ELSE false AS "activated" , LEAST (LEAD("date") OVER w, "date" + 30) AS "activeExpiry" You can solve the MAU by first creating a view with boolean values for when a user activates and de-activates, like so: CREATE OR REPLACE VIEW "vw_login" AS
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